diff --git a/libraries/render-utils/src/MeshPartPayload.cpp b/libraries/render-utils/src/MeshPartPayload.cpp
index cb6c73f414..da9ba50271 100644
--- a/libraries/render-utils/src/MeshPartPayload.cpp
+++ b/libraries/render-utils/src/MeshPartPayload.cpp
@@ -329,6 +329,8 @@ ModelMeshPartPayload::ModelMeshPartPayload(Model* model, int _meshIndex, int par
 
     updateTransform(transform, offsetTransform);
     initCache();
+
+    _fadeStartTime = usecTimestampNow();
 }
 
 void ModelMeshPartPayload::initCache() {
@@ -352,6 +354,11 @@ void ModelMeshPartPayload::initCache() {
 
 }
 
+float ModelMeshPartPayload::calcFadeRatio() const {
+    const float FADE_TIME = 0.5f;
+    float t =  std::min(((float)(usecTimestampNow() - _fadeStartTime)) / ((float)(FADE_TIME * USECS_PER_SECOND)), 1.0f);
+    return -0.5f * (cosf(M_PI*t) - 1.0f);
+}
 
 void ModelMeshPartPayload::notifyLocationChanged() {
 
@@ -392,6 +399,10 @@ ItemKey ModelMeshPartPayload::getKey() const {
         }
     }
 
+    if (calcFadeRatio() < 1.0f) {
+        builder.withTransparent();
+    }
+
     return builder.build();
 }
 
@@ -429,7 +440,7 @@ ShapeKey ModelMeshPartPayload::getShapeKey() const {
         drawMaterialKey = _drawMaterial->getKey();
     }
 
-    bool isTranslucent = drawMaterialKey.isTranslucent();
+    bool isTranslucent = drawMaterialKey.isTranslucent() || calcFadeRatio() < 1.0f;
     bool hasTangents = drawMaterialKey.isNormalMap() && !mesh.tangents.isEmpty();
     bool hasSpecular = drawMaterialKey.isMetallicMap();
     bool hasLightmap = drawMaterialKey.isLightmapMap();
@@ -541,6 +552,9 @@ void ModelMeshPartPayload::render(RenderArgs* args) const {
     // apply material properties
     bindMaterial(batch, locations);
 
+    // model fading
+    batch._glColor4f(1.0f, 1.0f, 1.0f, calcFadeRatio());
+
     if (args) {
         args->_details._materialSwitches++;
     }
diff --git a/libraries/render-utils/src/MeshPartPayload.h b/libraries/render-utils/src/MeshPartPayload.h
index 41869ec7e3..d5c59a7967 100644
--- a/libraries/render-utils/src/MeshPartPayload.h
+++ b/libraries/render-utils/src/MeshPartPayload.h
@@ -81,6 +81,9 @@ public:
     void notifyLocationChanged() override;
     void updateTransformForSkinnedMesh(const Transform& transform, const Transform& offsetTransform, const QVector<glm::mat4>& clusterMatrices);
 
+    // Entity fade in
+    float calcFadeRatio() const;
+
     // Render Item interface
     render::ItemKey getKey() const override;
     render::ShapeKey getShapeKey() const override; // shape interface
@@ -99,6 +102,10 @@ public:
 
     bool _isSkinned{ false };
     bool _isBlendShaped{ false };
+
+private:
+    quint64 _fadeStartTime { usecTimestampNow() };
+    bool _hasFadeStarted { false };
 };
 
 namespace render {