diff --git a/interface/resources/qml/hifi/NameCard.qml b/interface/resources/qml/hifi/NameCard.qml
index 6fa3a46dca..7478ca9c2b 100644
--- a/interface/resources/qml/hifi/NameCard.qml
+++ b/interface/resources/qml/hifi/NameCard.qml
@@ -346,7 +346,12 @@ Item {
             maximumValue: 20.0
             stepSize: 5
             updateValueWhileDragging: true
-            onValueChanged: updateGainFromQML(uuid, value)
+            onValueChanged: updateGainFromQML(uuid, value, false)
+            onPressedChanged: {
+                if (!pressed) {
+                    updateGainFromQML(uuid, value, true)
+                }
+            }
             MouseArea {
                 anchors.fill: parent
                 onWheel: {
@@ -360,7 +365,8 @@ Item {
                     mouse.accepted = false
                 }
                 onReleased: {
-                    // Pass through to Slider
+                    // the above mouse.accepted seems to make this 
+                    // never get called, nonetheless...
                     mouse.accepted = false
                 }
             }
@@ -382,12 +388,13 @@ Item {
         }
     }
 
-    function updateGainFromQML(avatarUuid, sliderValue) {
-        if (pal.gainSliderValueDB[avatarUuid] !== sliderValue) {
+    function updateGainFromQML(avatarUuid, sliderValue, isReleased) {
+        if (isReleased || pal.gainSliderValueDB[avatarUuid] !== sliderValue) {
             pal.gainSliderValueDB[avatarUuid] = sliderValue;
             var data = {
                 sessionId: avatarUuid,
-                gain: sliderValue
+                gain: sliderValue,
+                isReleased: isReleased
             };
             pal.sendToScript({method: 'updateGain', params: data});
         }
diff --git a/interface/resources/qml/hifi/Pal.qml b/interface/resources/qml/hifi/Pal.qml
index 09ae5223e7..989b560e4e 100644
--- a/interface/resources/qml/hifi/Pal.qml
+++ b/interface/resources/qml/hifi/Pal.qml
@@ -250,6 +250,7 @@ Rectangle {
                     userModel.setProperty(model.userIndex, styleData.role, newValue)
                     userModelData[model.userIndex][styleData.role] = newValue // Defensive programming
                     Users[styleData.role](model.sessionId, newValue)
+                    UserActivityLogger["palAction"](newValue ? styleData.role : "un-" + styleData.role, model.sessionId)
                     if (styleData.role === "ignore") {
                         userModel.setProperty(model.userIndex, "personalMute", newValue)
                         userModelData[model.userIndex]["personalMute"] = newValue // Defensive programming
@@ -276,6 +277,7 @@ Rectangle {
                 height: 24
                 onClicked: {
                     Users[styleData.role](model.sessionId)
+                    UserActivityLogger["palAction"](styleData.role, model.sessionId)
                     if (styleData.role === "kick") {
                         // Just for now, while we cannot undo "Ban":
                         userModel.remove(model.userIndex)
diff --git a/interface/src/Application.cpp b/interface/src/Application.cpp
index 8abf63f9f2..3d109a6549 100644
--- a/interface/src/Application.cpp
+++ b/interface/src/Application.cpp
@@ -1937,6 +1937,8 @@ void Application::initializeUi() {
     rootContext->setContextProperty("AvatarList", DependencyManager::get<AvatarManager>().data());
     rootContext->setContextProperty("Users", DependencyManager::get<UsersScriptingInterface>().data());
 
+    rootContext->setContextProperty("UserActivityLogger", DependencyManager::get<UserActivityLoggerScriptingInterface>().data());
+
     rootContext->setContextProperty("Camera", &_myCamera);
 
 #if defined(Q_OS_MAC) || defined(Q_OS_WIN)
diff --git a/libraries/networking/src/UserActivityLoggerScriptingInterface.cpp b/libraries/networking/src/UserActivityLoggerScriptingInterface.cpp
index fa8cd9abd9..02d1711230 100644
--- a/libraries/networking/src/UserActivityLoggerScriptingInterface.cpp
+++ b/libraries/networking/src/UserActivityLoggerScriptingInterface.cpp
@@ -38,6 +38,21 @@ void UserActivityLoggerScriptingInterface::tutorialProgress( QString stepName, i
 
 }
 
+void UserActivityLoggerScriptingInterface::palAction(QString action, QString target) {
+    QJsonObject payload;
+    payload["action"] = action;
+    if (target.length() > 0) {
+        payload["target"] = target;
+    }
+    logAction("pal_activity", payload);
+}
+
+void UserActivityLoggerScriptingInterface::palOpened(float secondsOpened) {
+    logAction("pal_opened", { 
+        { "seconds_opened", secondsOpened }
+    });
+}
+
 void UserActivityLoggerScriptingInterface::logAction(QString action, QJsonObject details) {
     QMetaObject::invokeMethod(&UserActivityLogger::getInstance(), "logAction",
                               Q_ARG(QString, action),
diff --git a/libraries/networking/src/UserActivityLoggerScriptingInterface.h b/libraries/networking/src/UserActivityLoggerScriptingInterface.h
index 07459967bc..a202858a1c 100644
--- a/libraries/networking/src/UserActivityLoggerScriptingInterface.h
+++ b/libraries/networking/src/UserActivityLoggerScriptingInterface.h
@@ -25,7 +25,8 @@ public:
     Q_INVOKABLE void toggledAway(bool isAway);
     Q_INVOKABLE void tutorialProgress(QString stepName, int stepNumber, float secondsToComplete,
         float tutorialElapsedTime, QString tutorialRunID = "", int tutorialVersion = 0, QString controllerType = "");
-
+    Q_INVOKABLE void palAction(QString action, QString target);
+    Q_INVOKABLE void palOpened(float secondsOpen);
 private:
     void logAction(QString action, QJsonObject details = {});
 };
diff --git a/scripts/system/pal.js b/scripts/system/pal.js
index cbfac76545..3b34eed268 100644
--- a/scripts/system/pal.js
+++ b/scripts/system/pal.js
@@ -103,6 +103,8 @@ ExtendedOverlay.prototype.select = function (selected) {
         return;
     }
     
+    UserActivityLogger.palAction(selected ? "avatar_selected" : "avatar_deselected", this.key);
+
     this.editOverlay({color: color(selected, this.hovering, this.audioLevel)});
     if (this.model) {
         this.model.editOverlay({textures: textures(selected)});
@@ -232,14 +234,24 @@ pal.fromQml.connect(function (message) { // messages are {method, params}, like
     case 'refresh':
         removeOverlays();
         populateUserList();
+        UserActivityLogger.palAction("refresh", "");
         break;
     case 'updateGain':
         data = message.params;
-        Users.setAvatarGain(data['sessionId'], data['gain']);
+        if (data['isReleased']) {
+            // isReleased=true happens once at the end of a cycle of dragging
+            // the slider about, but with same gain as last isReleased=false so
+            // we don't set the gain in that case, and only here do we want to
+            // send an analytic event.
+            UserActivityLogger.palAction("avatar_gain_changed", data['sessionId']);
+        } else {
+            Users.setAvatarGain(data['sessionId'], data['gain']);
+        }
         break;
     case 'displayNameUpdate':
         if (MyAvatar.displayName != message.params) {
             MyAvatar.displayName = message.params;
+            UserActivityLogger.palAction("display_name_change", "");
         }
         break;
     default:
@@ -552,7 +564,10 @@ var button = toolBar.addButton({
     buttonState: 1,
     alpha: 0.9
 });
+
 var isWired = false;
+var palOpenedAt;
+
 function off() {
     if (isWired) { // It is not ok to disconnect these twice, hence guard.
         Script.update.disconnect(updateOverlays);
@@ -564,6 +579,11 @@ function off() {
     triggerPressMapping.disable(); // see above
     removeOverlays();
     Users.requestsDomainListData = false;
+    if (palOpenedAt) {
+        var duration = new Date().getTime() - palOpenedAt;
+        UserActivityLogger.palOpened(duration / 1000.0);
+        palOpenedAt = 0; // just a falsy number is good enough.
+    }
     if (audioInterval) {
         Script.clearInterval(audioInterval);
     }
@@ -580,6 +600,7 @@ function onClicked() {
         triggerMapping.enable();
         triggerPressMapping.enable();
         createAudioInterval();
+        palOpenedAt = new Date().getTime();
     } else {
         off();
     }